Self-publishing is all about publishing for free (CreateSpace and Kindle Direct Publishing) and doing your own marketing.
Self-publishing is viable and you can make money self-publishing eBooks and paperbacks. “The Kindle Effect” in Fortune magazine reports that “eBook self-publishing has become a $1 billion industry” So-called independent books are increasingly landing on bestseller lists, and are optioned to be Hollywood movies.
Petersen Press Senior Editor Lorraine Crews says indie authors drive 20% of all eBook sales. “They’re selling better than traditional authors,” she says.